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Islamabad-based Technical SEO strategist, CMS developer, Unity game dev, and AI integrator building high-ranking digital experiences.
About Me
Konnichiwa! I’m Masab Farooque, a CMS developer, SEO guy, content strategist, and game dev from Islamabad. I build fast, SEO-friendly websites using WordPress, Shopify, WooCommerce, and Wix. My stack is mostly PHP, MySQL, and JavaScript. I also work with APIs, automation, and speed optimization.
I make hyper casual games in Unity with C# and love adding AI to web apps using GPT, Claude, or Mistral. I run ReplayJutsu and Waifu Pulse, combining my love for anime, tech, and gaming. If I’m not coding, I’m scraping data, tweaking my setup, or lost in a manga.
My Skill Arsenal
Game Development
- Unity
- C#
- Photon Multiplayer
- Hyper-casual Games
- Game Design
- Tower Defense
- Runner Games
- Performance Optimization
- Unity Architecture
CMS Development
- WordPress
- Shopify
- WooCommerce
- Wix
- MediaWiki
- Custom Theme Development
- Plugin Development
- API Integration (CMS)
Web Technologies
- PHP
- MySQL
- JavaScript (ES6+)
- HTML5
- CSS3
- React.js (Next.js)
- Node.js (Basic)
- REST APIs
- API Integration (General)
SEO & Marketing
- Technical SEO
- Entity SEO
- Structured Data (Schema.org)
- Core Web Vitals
- Lighthouse Optimization
- Content Strategy
- Topical Authority
- Keyword Research
- Google Analytics
- Search Console
- Digital Marketing Automation
- SEO for JS Frameworks
- CSR vs SSR
- App Store Optimization (ASO) Basics
AI Integration
- LLM APIs (OpenAI, OpenRouter, Google AI, Hugging Face, AIMLAPI)
- GPT Models
- Claude
- Mistral
- Llama
- Prompt Engineering
- AI Chatbots
- AI Content Generation
- AI Data Analysis
Web Scraping
- Python
- Selenium
- BeautifulSoup
- Pandas
- Data Extraction
- Automation
- eCommerce Scraping
- Stealth Techniques
Languages
- C#
- PHP
- Python
- JavaScript
- HTML
- CSS
- SQL
- Kotlin (Basic)
- R (Basic)
My Journey
Founder
WaifuPulse.com
12/2023 - Present
- Built and scaled an anime blog with SEO-driven growth, reaching 30K+ monthly visitors (Organic + Social + Direct).
- Implemented advanced structured data (Schema.org), topical maps for content authority, and optimized site based on Google algorithm updates.
- Managed content strategy, creation, and social media promotion.
Founder
ReplayJutsu.com
03/2023 - 11/2023
- Founded and grew a gaming/tech platform, achieving 100K+ monthly traffic.
- Utilized entity-based SEO, comprehensive technical optimization (speed, CWV), and structured content frameworks for rapid growth.
SEO Specialist
PentaByteX
07/2023 - 02/2024
- Handled end-to-end SEO strategy and performance optimization for diverse client websites (JavaScript-based SPAs and traditional CMS platforms).
- Successfully migrated Client-Side Rendered (CSR) applications to Server-Side Rendering (SSR) to improve SEO crawlability and indexing.
- Improved Core Web Vitals (CWV) metrics and Lighthouse performance scores through technical audits and implementation.
Founder
The Panther Tech
07/2019 - 12/2023
- Built and scaled a tech-focused blog covering news, movies, music, tutorials, and video games.
- Grew the audience significantly, achieving over 1 million yearly visitors through content marketing and SEO.
Unity Game Development Intern
Mindstorm Studios
06/2023 - 08/2023
- Developed 'Backyard Defense', a tower defense game prototype for Rookie Game Jam 2023.
- Participated in live technical sessions focusing on advanced game development patterns (e.g., State Machines, Object Pooling), performance optimization techniques, and understanding Unity's engine architecture.
Unity Game Development Intern
Mindstorm Studios
06/2022 - 09/2022
- Developed 'Titanic Rescue', a hyper-casual survival game for Rookie Game Jam 2022 (Won Best Mechanics & selected for Incubation).
- Engaged in live sessions covering gameplay balancing strategies, procedural level design systems, Unity editor scripting for custom tools, and component-based architecture best practices.
Unity Game Development Intern
Mindstorm Studios
06/2021 - 09/2021
- Developed 'Bizarre Adventures', a hyper-casual runner game for Rookie Game Jam 2021.
- Took part in technical lectures and discussions on core gameplay loop design, player retention mechanics, and efficient rapid prototyping techniques for game jams.
Unity Developer
10Static Studios
02/2020 - 09/2020
- Developed 'Twirly Ball', a hyper-casual infinite runner featuring engaging physics-based mechanics.
- Created 'Little Monster Jump', a platformer game requiring players to overcome obstacles with precise jumps and timing.
Featured Creations
Waifu Pulse
Anime News & Magazine Website
Founded and operate an anime magazine covering news, spoilers, and reviews. Grew the site to 30K+ monthly visitors (Organic + Social + Direct) through advanced SEO (topical authority, entity optimization) and engaging content.
Anime Catalogue
Automated Anime/Manga Tracking Platform
Developed a fully automated anime & manga tracking site using WordPress and the AniList API. Users log in to manage personal lists (like MAL/AniList). Handled complete development: API integration, automation scripts (real-time updates for titles/episodes), database design, SEO optimization, and UI/UX. Runs with zero manual content input.
Movie Vibe AI
AI-Powered Personalized Movie Matcher
Built a web app providing an AI-driven 'vibe check' for movies based on user mood, genre preferences, and IMDb ratings. The PHP backend fetches movie data (OMDb), constructs a detailed prompt, calls an LLM via OpenRouter, parses the AI response, and sends results to the frontend for display with smooth animations.
Comic Book Superpower Generator
AI-Powered Creative Web App
A fun, interactive web app using AI to generate original superhero/villain profiles (name, power, origin story) from a user-provided name. Features a vibrant comic-book theme, responsive card layout, loading states, and backend PHP integration with the OpenRouter API for AI generation.
Backyard Defense
Mobile Tower Defense Game (Jam Project)
Developed 'Backyard Defense' for Rookie Game Jam 2023. A casual mobile tower defense game where the player character collects and delivers ammo to automated turrets defending against enemy waves. Implemented core gameplay loop, resource management, upgrades, and basic enemy AI.
Food Planet
Hyper-casual Time-Bound Game (Jam Project)
Developed for Epiphany Game Jam 2.0 (Awarded Runner-Up). Players explore a 'food planet', collecting items across different continents within a time limit while avoiding monsters. Features time extension mechanics on collection.
GPU eCommerce Scraper
Web Scraping Automation (Python)
Built a custom Python scraper using Selenium to extract 700+ unique GPU listings from Newegg. Collected title, brand, model, prices (current/original), stock status, promotions, ratings, URLs, and features. Handled dynamic content, pagination, duplicate avoidance, and saved clean data to CSV using Pandas.
Men’s Clothing Sale Scraper
Web Scraping Automation (Python)
Developed a robust Python scraper for a client to extract product data (name, brand, description, price, discount, sizes, image URLs) from a clothing store's sale section. Implemented smart handling for cookie popups, infinite scrolling, pagination, error handling, duplicate prevention, and clean data export for market analysis.
Titanic Rescue
Hyper-casual Survival Game (Jam Project)
Developed for Rookie Game Jam 2022. Won 'Best Mechanics' and selected for Mindstorm Studios Incubation.
Khan Truck
Pakistani Truck Runner Game (Jam Project)
Developed for Winter Game Jam 2022.
Recognition & Awards
Best Mechanics Award
Mindstorm Studios (Rookie Game Jam 2022)
'Titanic Rescue'
Incubation Selection
Mindstorm Studios (2022)
'Titanic Rescue' selected for further development
Runner-Up
Developers Game Jam 2.0 ('Food Planet')
Awarded for outstanding game design
The Hustler Award
Epiphany Games (2020)
Recognized for exceptional creativity and dedication during game jam
Google Expert Badge (Bronze Level)
Google Crowdsource
Earned for contributions and supporting users in Google's ecosystem
Certifications & Learning
- ✓Google Play Store Listing Certificate(Google Play Academy)
- ✓Intro to Unity C# Programming(University of Colorado System)
- ✓WordPress: SEO(LinkedIn Learning)
- ✓Advanced SEO Strategies(UC Davis (Coursera))
- ✓Introduction to Google SEO(UC Davis (Coursera))
- ✓Python Data Science Toolbox(DataCamp)
- ✓Intermediate Python(DataCamp)
- ✓Intro To R Programming(DataCamp)
- ✓Introduction to Kotlin(Google)
Let's Build Something Awesome!
Hire Me / Get In Touch
Available for freelance projects, collaborations, or full-time opportunities in Game Development, CMS, SEO, or AI Integration. Based in Islamabad, Pakistan.
What People Say
“Masab optimized our WordPress site for SEO and Core Web Vitals. Traffic and rankings improved within weeks. Highly recommended!”