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Masab

Writing

Notes from the build*

Long form pieces on the work I actually do: migrating WordPress sites to Next.js, wiring WordPress up as a headless CMS so editors keep their workflow, and the performance work that follows. Written for the person who has to implement it, not for a newsletter.

Articles

7

Focus

Next.js, CMS, speed

Based in

Islamabad, Pakistan

Updated

7 August 2026

ONE OWNERHANDOFFS
Latest/Practice

What a solo developer can build that an agency usually will not

The honest differences between hiring one engineer and hiring a studio: who writes your code, what handover looks like, and when an agency fits better.

9 min/7 August 2026
ORIGINBUILDEDGE

Architecture

Where to host a headless WordPress backend, and what it costs

Your CMS stops being a website. Stop paying for it like one.

10 min/6 August 2026
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Migration

Keeping your Yoast SEO metadata after moving to Next.js

Yoast data does not travel on its own. You have to carry it.

11 min/5 August 2026
LCPINPCLSGOODPOOR

Performance

Core Web Vitals for content sites: what actually moves the numbers

Three numbers decide your score. Most advice ignores which one you are failing.

13 min/4 August 2026
ONE SYSTEMTHREE PARTS

Architecture

Why a headless CMS beats building on WordPress or Wix

A page builder decides your performance ceiling before you write a word.

10 min/29 July 2026
EDITORBUILDEDGE

Architecture

Keep the WordPress editor, drop the WordPress front end

Your writers do not need to lose their editor for you to lose the slow front end.

12 min/22 July 2026
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Migration

Moving a WordPress site to Next.js without losing your rankings

Most migrations lose traffic for one reason, and it is never the framework.

11 min/14 July 2026

Open to new work

Tell me what you are trying to build.

If I am the right person you will get a scope and a number in writing. If I am not, I will say so and point you somewhere better.

contact@masabfarooque.com